There are a lot of talented creative agencies and video production companies in the Ahmedabad, Gujarat (and beyond). So how do you know which one is the best fit for your video marketing needs?
1. Does the work in the video production companies’ portfolio give you confidence that they will do the project and your brand justice?
Looking through a creative video production agency’s portfolio can not only give you a good sense
of where they shine but is also a great way to explore and discover how that video company has approached
similar video production projects. Sometimes, this can also serve as a reference for how you want the
agency to approach your own video production project.
2. Will you enjoy the process of collaboration with the creative video production company?
Producing a video campaign with a new
video production company
can be stressful, but it can also be a lot of fun. Starting with the first call or in-person meeting,
it’s important to take the time to assess if your team is going to enjoy working with
the agency on the video project. Does the video agency feel like a good cultural fit for your company?
Are they collaborative? Do you love their treatments? After all, creative storytelling and video production should be fun.
3. Does the video production company get your brand and your audience?
We begin every project with a conversation we call the discovery phase, where we learn about your
company’s brand and video needs. If an agency isn’t asking you lots of questions about your brand
and your audience, there’s no way they will know how to connect with them. After initial conversations,
we pull together a proposal that outlines not only our proposed approach but also the goals and
objectives of the video project, as well as our assumptions about the intended audience and how
to engage them best.
4. Does the video production company have fresh, creative ideas that take your product or brand to the next level?
You may have a clear idea of how to best approach your video production project. However,
if other approaches seem appropriate for your intended audience and will help elevate your brand,
a good
creative video agency
should develop concepts to that end. In our opinion, by finding
unexpected approaches that capture the imagination, videos can win the hearts and minds of
your customers.
5. Can the video production company articulate a clear production process for their video services?
It’s important that a video production agency can communicate their process and explain all of its
phases – from pre-production services through post-production. It’s also essential that they give you
a production calendar with milestones. That way, you will know you’re on target to meet your deadline
within budget.
6. Is the budget aligned with the creative, and does it seem realistic?
It’s part of the video production agency’s job to make sure that the budget is realistic and aligns
with the creative approach the client has agreed to. If a video production company presents a budget
that seems too good to be true, it probably is.
90% of Customers report that Product and Business Corporate Videos help them make purchasing decisions.